Kelly Wang's profile

Berlin, City Branding.

Kelly Wang
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branding berlin city art direction graphic design icons visual system adobeawards design


Historical City with a Progressive Mind
Berlin is a rising modern city that has a daring mindset, yet is also rich with history. Even the 12 boroughs in the city also have fun personalities of their own. To encompass all of Berlin's characteristics, a geometrical shape was created using the first Berlin town symbol to trace back to its history, while a modular branding system was created from the shape to depict all of Berlin's unique features that could be applied as a pattern and be rearranged.




branding berlin city art direction graphic design icons visual system adobeawards design



branding berlin city art direction graphic design icons visual system adobeawards design
branding berlin city art direction graphic design icons visual system adobeawards design


Modular System

branding berlin city art direction graphic design icons visual system adobeawards design


Icons
Each icons depict what makes Berlin different and highlights city's personality.


branding berlin city art direction graphic design icons visual system adobeawards design





branding berlin city art direction graphic design icons visual system adobeawards design
branding berlin city art direction graphic design icons visual system adobeawards design
branding berlin city art direction graphic design icons visual system adobeawards design





Thank You.





Berlin, City Branding.
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Kelly Wang's profile

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Kelly Wang's profile
New York, NY, USA

Berlin, City Branding.

Berlin is a rising modern city that has a daring mindset, yet is also rich with history. Even the 12 boroughs in the city also have fun personali Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives