This project profiles the development of an Action/Adventure Video Game. Set in a dystopian future where Plastic Pollution has ravaged the Earth as we know it. The project focuses on Raising Awareness of the effects of Plastic Pollution through Science-Fiction and Fantasy elements by allowing users to directly engage with the content. 

BRAND IDENTITY - Color Palette & Typography 

LOGO - I wanted to create a typographic Logo as well as an Icon. It was important to include the Recycling Logo within my icon design and I very much wanted to give it the vibe that it was apocalyptic. I played a lot with lines to give it that identity that Plastic is very complex showcasing several different layers/bits. 

BRAND IDENTITY- Advertising/ Posters

PACKAGING- I wanted to showcase x3 different types of packaging ranging from very traditional to something organic and environmental friendly

BRAND APPLICATIONS- Items that can promote the brand and that support the cause; including glass bottles and cloth bags.