Client: Circumvesuviana SRL
Creative direction: Domenico Catapano
Corporate identity design and photography: Felipe Moscon
Corporate identity concept: Felipe Moscon, Gabriella Ioele, Adriana D’Arco, Valentina Tonelli
Circumvesuviana is one of the main public transport systems of the Campania region in Italy. It transports millions of passengers around Mt Vesuvius every year and employs 1,590 people. This project is a rebranding proposal for the company's visual identity. Our aim was to give the brand a refreshment maintaining the original concept of the logo, which depics the wheel of the train, the parallel rails and the circular path around the volcano. We also created a wayfinding system for the train stations to acompany the main branding.