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Absolut Vodka recently launched ‘Absolut Unique,’ a project in which the vodka makers will release 4 million limited-edition, unique bottles. The project required a company’s production plant to be completely re-engineered; the ‘carefully orchestrated randomness’ to the bottle design involves using complex pattern programming alongside splash guns and color-generating machines to ensure that no two bottles come out the same.
The vodka bottles will be individually numbered and will be distributed globally in 80 markets in the world.
Mission:
An activation has been launched in every biggest point of sale in Belgium in order to support the new campaign of Absolut Unique.
A reproduction of 60 cardboard robots were made to show the bottles in stores as a display.
The artist Manuel Murillo aka 13Pulsions collaborated with us to paint all those robots in the same range of colors as the campaign Absolut Unique.
This video was presented in the POS to support the activation and broadcast on social networks.