Dai Pai Dong YUM YUM MONSTER Zine

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Dai Pai Dong
食食獸
Yum Yum Monster Zine

Hong Kong food culture is likely to be the best portrayal of local lifestyle. In the past, to enhance efficiency, restaurants had invented a variety of special terms which became very common and widely used by local people. These special terms are the precious heritages that reflect the folk culture and great imagination of people in the past.

Among the local food industries in Hong Kong, "Dai Pai Dong" is classic and particularly exciting; it includes various categories of food that you can think of which is the reason of why the special terms is relatively rich. However, traditional restaurants which preserves these precious cultures is vanishing. Meanwhile, for the popularity of computerised operation in restaurants, the use of special terms has been replaced and abandoned which makes them disappear due to the lack of use by generations.

Yum Yum Monster Zine / 105 x 228 mm / 52 pages

...Therefore, the "Yum yum monster" ZINE was born.

"Yum yum monster" ZINE includes 50 special terms with illustrations, definitions, explanations about their reference and Cantonese pronunciation.

The illustrations hopefully help promote the precious cultural heritage of food industry in Hong Kong to the young generation and people around the world, and let them experience the nostalgic humour by introducing a variety of special terms.