Final Design Project- BFA-Applied Art (2018)
Type of Project:
College Assignment (Final Year-2018)
Client:
WWF (World Wide Fund for Nature) India
Objective:
To create a socially-efficient branding ad campaign
Areas Covered:
Logo Revamp | Print Ad Campaign | Outdoor Media | Calendar | Illustration
About WWF India
A globally credible NGO working on the ground to ensure that people and nature
can thrive together.
Step 1: Revamping the Brand Identity
The lower part of tiger’s neck represents a combination of the Indian Peninsula and the letter ‘W’
Step 2: Ideation for the Ad Campaign
Step 3: Execution Methodology of the idea 'BEGIN'
#BEGIN to bring a change
World Wide Fund for Nature (WWF) being a conservation organization works for the betterment of our environment. It inspires a better future by creating a place where humans and animals can live in harmony with nature.
Illustration of a skull representing two humanoid sides is used to show the damages we are causing to the environment. The lower part, with the mouth kept open like an evil, represents human greed and all environmental caused because of it. Whereas, the upper part signifies peace and harmony with nature, as a result of the positive steps taken for environment conservation.
Growth of one part will lead to the destruction of the other. Thus, its our choice to prevent the earth from getting destroyed.
Visual Representation
Skull is being used to represent two humanoid faces. The lower part, with the mouth kept open like an evil, represents sorrow and death caused because of our deeds and damages to the environment. Whereas, the upper part has human eyes kept closed to signify peace and harmony with nature, as a result of the positive steps taken for environment conservation.
Growth of one part will lead to the destruction of the other. Thus, the choice is ours.
The themes represent three major damages caused in the environment along with their preventive solutions that can be executed at all individual levels.
Step 4: Outdoor Media Concept
Start small, Start from Home!
Grow for yourselves, Grow for them!
Step 5: Calendar Concept
Every animal has a Unique Quality that they teach us. Let's make an effort to save them and keep learning from them.
The calendar design and colors are inspired by animals, the weather or area they belong to and the quote is about teachings that animal has taught us.
From this campaign, I seek every individual to participate collectively for inventing a sustainable future through an insight. I want them to analyze their power as a responsible citizen and believe in the fact that a big change requires a small thought and an active participation for its successful execution.
So, lets BEGIN...before its too late.
