SAYSO | BRANDING & UX/UI
SaySo is an exclusive feedback application with a lot of rewards, deals & offers for its Users. The main concept here is to get the User to provide his/her feedback on different genres like Restaurant, Hotel, Theater, Salons etc that they have visited. Post this, the User gets rewarded with coupons which they can claim on their next visit.
This is a native application conceptualized and designed for Android mobile devices. As we were creating a unique application our main objectives were as follows:
⇾ To keep a clear User Experience
⇾ Create more Enthusiasm and Engagement for the User
⇾ Easy Navigation and User-friendly
The first main task was to come up with a good Branding Identity for this concept. Post the logo design, appropriate color palette and font styles were incorporated and all of this formed the basis of the Mobile Application which was the next task.
Design Strategy is a process that involves the interplay between design and business, forming a systematic approach integrating holistic-thinking, research methods used to inform business strategy and strategic planning which provides a context for design.
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Business Goals:- To obtain feedback from the Users
Reward the Users with coupons, deals, offers etc.
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Target Users:- Individuals belonging to the age group 15 and above with an inclination to Social Media
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Based on the above research and understanding of the User group, the following flow and wireframes have been designed.
User Tasks:- Comprehensive overview of all the genres in a specific location
Provide honest feedback of the selected center belonging to a genre
Collect and use coupons on successful completion of feedback
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The next step in this creative process was to come up with the Visual Designs based on the wireframes that were created. All the screens designed for this project are showcased below with a detailed explanation on how the entire application works.
The UI Design is fairly clean, crisp and simple. The colors of the brand are well incorporated in the application.
Credits: Icons from Flaticon
Thank you for viewing the project. Stay tuned for more!
