Understanding the Objective
Backed by Harvard and soon to be on college campuses nationwide, Self Esteem Rising and Beautiful Me aim to teach females to understand who they are, to appreciate their own skills and qualities, and to understand that there is gratification earned by helping others.
Self Esteem Rising’s programs each service different target groups, all under the same mission to improve women’s confidence regardless of circumstance, age, or background. Because of the wide age range of students, the overall brand needed to be approachable by children and adults alike. The goal of all designed assets is to create an ease of learning as one enters into their respective program.
Times Square Launch
After the creation of a new brand identity for the Self-Esteem Rising campaign, it was launched on the world’s biggest stage: Times Square in New York City. The buildup to the launch included creation of a website, flyers, merchandise, and a finished animated design on ABC’s American Eagle Billboard in Times Square. Photos by Caitie McCabe.
