My goal for this project was to create an icon/logo for a combination of two words: a business service and a noun. It needed to be a flat, black and white logo.
My original concept ideas were salt & pepper shakers mixed with wedding planning, baby mixed with hair salon, and roller skates mixed with an ice cream business. Originally, the roller skate ice cream digital sketches weren't my favorite, but I thought they had the most promise.
I started coming up with variations on the ice cream/roller skate idea. I liked the idea of having an ice cream sandwich in the shape of a roller skate, so I decided to go with that idea as my concept. Using only black and white was a challenge. I had to learn to think outside the box and see color as a tool to separate parts of the logo.
Next, I started working on form. I used the Extrude and Bevel settings on Illustrator to get the right shape. But I needed it to be a flat, black and white icon, so I changed some of the settings to adapt.
Here is my final product.