GSK Meningitis B Microsite
Role: Designer
Responsibilities: IA, UI design, illustration direction, style guide, functional specs
The Challenge
Design a microsite to increase parents’ awareness of Meningitis B and motivate them to ask about a vaccination for their young adult.
The User
 Mothers of young adults (ages 16-23 years old)
Low awareness of meningitis B
Believe their child already received a vaccination for Meningitis B, even though they've only likely received a vaccination for Meningitis ACWY
The Solution
A clean, simple design on one page with concise messaging and infographics.
Desktop prototype
Responsive design