Design a microsite to increase parents’ awareness of Meningitis B and motivate them to ask about a vaccination for their young adult.
• Mothers of young adults (ages 16-23 years old)
• Low awareness of meningitis B
• Believe their child already received a vaccination for Meningitis B, even though they've only likely received a vaccination for Meningitis ACWY
A clean, simple design on one page with concise messaging and infographics.