現在，
是一個讓文化甦醒的關鍵時代。
台灣的客家人依照語言腔調，共分為五個族群，分別為四縣、海陸、大埔、饒平以及詔安。
其中，又以詔安最為弱勢。詔安客家族群主要分佈在台灣雲林縣的崙背，二崙和西螺。以及在其他縣市也有一些零散的詔安聚落。
詔安客家族群早期因為與閩南人往來密切，加上通婚、年輕人離家工作、日常生活皆使用台語等等的關係，幾乎已經福佬化。
由於自身文化漸弱，詔安客的自我認同度也一代不如一代。
Now it is the critical era for their culture to reawaken.
The Hakka in Taiwan are divided into five ethnic groups according to their linguistic accents:
Xi Ien(四縣), Hoi Liuk(海陸), Ta Po(大埔), Rao Ping(饒平), and Zhio^ Onˇ (詔安) ; Zhio^ Onˇ is the most vulnerable among them.
Zhio^ Onˇ is mainly distributed in Lunbei(崙背), Erlun(二崙) and Xiluo(西螺) in Yunlin, Taiwan.
There are also scattered settlements in other counties and cities. Because of the close contact and intermarriage with Taiwanese in the early days, Zhio^ Onˇ was almost assimilated by Taiwanese people. Due to the weakening of its own culture, the self-recognition of Zhio^ Onˇ is getting worse.
Exhibition Key Vision 主 視 覺
主視覺以尋根、傳承兩個主軸進行詞彙的聯想，
最終提取了「野台戲」、「語言」兩項草根性的文化進行概念上的轉換，
並帶入母語傳承、產業生活、民俗文化及影像紀錄等面向的發想。
碩班聯展的目標除了產出設計物，更重要的是如何透過這次的介入，去觸動更多的社會資源與在地居民的凝聚力。
這樣的凝聚性，就如同早期扮演重要娛樂性的「野台戲」，因為台上的演出使得大家能聚再一起觀賞、同樂。且布袋戲對當地來說是非常重要的一項文化，因此戲台成為這次主視覺的主要元素。為強化「傳承」的概念，因此我們在「語言」的部分選擇將「客家諺語」與「七崁祖訓」兩項以文字的方式，分別與各個面向進行圖像元素的搭配，以感念這些為後代而努力的祖先所傳承下來的客家精神。
The key vision combines two cultures elements, which are “The traditional outdoor opera” and “ Hakka Language”, to carry out our idea, and it brings into the aspects of native language education, products and living culture, cultural assets and filmmaking. Our goal is to gather local residents together to attach importance to their culture, and attract more people to participate in our actions. The traditional outdoor opera is the fun time show for neighbours’ gathering, which corresponds to our goal. Therefore, we apply the outline and color of the stage to manifest those ideas in our visuality.
Poster 海 報
Paper : 竹 尾 TAKEO CO., LTD. / 新 浪 潮 122 gsm
Exhibition Handbook 展 覽 手 冊
Paper : 品 墨 良 行 Pinmo Pure Store / 日 曬 紙
Title Motion 片 頭
Exhibition Visual 展 場 視 覺
We hope our work will successfully benefit the Zhio^ Onˇ Hakka in various aspects and at the same time raise the attention from the society in order to generate more resource and assistance. As the providers of such public service, we do not gain any profit or interest from this plan or exhibition.
Thanks for your watching!
《 詔安，Gongˇ Kaˊ Su! 》
National Yunlin University of Science and Technology Department of Visual Communication Design
Graduate Students’ Joint Exhibition
Design Yang Yu Wei , Hung Yu Wen , Wu Pei Chueh
Year 2018
