AARP Landing Page
Role: Lead Designer
Responsibilities: UI design, image selection, animation & prototyping
The Challenge
Update the campaign landing page to make what AARP does (help their members navigate change and find new opportunities) clear, tangible and relevant to a younger, 45-65-year-old target.
The User
•​​​​​​​ Non-AARP members, 45-64; sweet-spot 50-55
• Working and probably will be for the next quarter century
• Culturally connected, tech savvy and in-tune with younger generations
• Don't realize AARP is relevant to them
The Solution
Create a landing page that synthesizes AARP’s offerings into themes that are relevant to the target – Life, Work, Finance.
Below are three different executions that were presented:
Option 1
(desktop prototype)
Option 1
(desktop and mobile)
Option 2
(desktop prototype)
Option 2
(desktop)
Option 3
(desktop prototype)
Option 3
(desktop)