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Berghas For the Everyday Expedition

Berghaus is widely renowned for its expertise in mountaineering and expedition gear. However, they also have a lesser known Everyday Life range. We wanted to use moving image to show that Berghaus is a brand that caters to every kind of expedition, even if it takes place in your own back garden.

This ad starts with an extreme wind blowing the trees, you can hear the strong winds flying past you and the rustling of leaves. The scene switches to the face of a man, he is mature and experienced. He is facing the wind at full power, his eye squinting, and his face grimacing as he flights the weather conditions.  The shot then zooms out, showing the man's full body, he's in head to toe Berghaus outdoor gear. He continues forward fighting the wind with every step. He stops and puts his hand to his face, looking forward to see how far away his destination is. The shot changes angle, reveling he's dragging a wheelie bin, and then the shot changes to a view of a suburban house on a street, with trees and wheelie bins in the front. The audience will then realise, the man was just putting the wheelie bin out and that Berghaus is an extreme sports wear and everyday wear brand. 


The scene starts with an over grown, tropical jungle, then there is a rustling. Someone or something is coming, clearing a path, with a swing of a sword, a women appears, cutting down a path. It then zooms in on the women's face, she has a serious look, a small amount of mud on her cheek, and a messy hair do, she is wearing a Berghaus jacket. The path in front of her starts to russel, as if a a beast is coming towards her. The noise comes closer and closer, and suddenly a face appears from the long grass. A dogs friendly face. The scene changes to the dog and women, coming out of long over grown grassy area of a park. The dog is leading the way, with a stick and drags the women. The women is wearing Berghaus extreme fast hike trousers and active tech shoes. 


The advert starts with a man staring up at a tall mountain he has to climb. The scene switches to a birds eye view of the man, from the mountain's perspective. The man then starts to climb the mountain, the sun is shining as he makes his way up, the next scene is from another angle, he's further up the mountain, as the sun is starting to set. The man reaches the top of the mountain, it turns into a set of ladders, and the man is only clearing the gutters. He's in Berghaus mountain boots, and an outdoors jacket, showing the versatility of the brand's clothes. 
Berghas For the Everyday Expedition
Published:

Berghas For the Everyday Expedition

Berghaus is widely renowned for its expertise in mountaineering and expedition gear. However, they also have a lesser known Everyday Life range. Read More

Published: