Brand Clorets
Clorets is a line of chewing gum and mints. It was introduced in 1951. Clorets gum and candy generally contains Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors.
Mission build awareness around product, introducing it as a Germ/Odor Fighter
Vision Our vision revolves around delivering our core message - that Clorets will give you fresh breath, and consequently will promote confidence – in a variety of distinct and original ways, to avoid our messages coming across as monotonous.
