Show Synopsis: 16-year-old Henry Coles is an outsider in her new town of Reston, New York. With a major chip on her shoulder and no friends, she remains withdrawn and isolated, but everything changes when a traumatic encounter with a classmate triggers something deep within Henry— unleashing a power she cannot control.
Creative campaign: Outdoor, Promo, content, social, viral. For the full range of longer format content pieces please go to the Impulse Channel.
For the key art we knew that bold, striking art would perform far better than the usual garbage that litters the streets of LA and NYC.
Design: Cold Open Inc
YOUTUBE CHANNEL - CONTENT SERIES
The bulk of the AV for the show ran on the Impulse channel which we created for the YouTube platform (screengrab below). YouTube creative partnered with Trailer Park to create many of the assets including trailers and content pieces. To see more go to the Impulse Channel.
Content Creative Director: Ben Cochran
Character Confessionals Director: Damon Pablo
Edit House: Trailer Park
We created multiple color executions for the outdoor to keep the campaign fresh.