Schmitz&Wiesner is developing a new design magazine for The Institute of International Achitecture Documentation based in Munich. Disciplines start to merge nowadays. New substances, materials and process technologies are interesting for all kinds of designers. “Transfer” serves as a link between designers and scientists. Every issue focuses on a special topic and illuminates it from all angles. Besides the magazine‘s layout, we are developing a cross-media-concept as an answer to today‘s changing reading habits. The close connection of different media (internet, magazine and presentation stage) invites the reader to participate in the active community.