Caterpillar Visitor's Center
National Retail Graphics & Wayfinding Program
Serving as Art Director and Graphic Designer, I created the organizational wayfinding system, branded retail graphics, and environmental wall designs for the national Caterpillar showroom overhaul. This monumental effort took a full year of strategizing and planning with Caterpillar Corporate, which was no easy feat! We carefully crafted eye-catching aggressive machinery wall coverings, clean-cut painted dimensional lettering and towering valances in order to transform the long outdated dealership sales model. Once installs per location are completed, Corbin Design Group hires a photographer that I direct to get the best shots for our website and portfolios.
CREDITS DUE
Corbin Pulliam: Creative Director/Rendering Artist
Michelle Walker: Art Director/Graphic Designer
Photographer: Ryan Russo
Installers: Clark Installations
Printers: Express Color
Installers: Clark Installations
Printers: Express Color
