Challenge
There are countless cases of depression and rising numbers of diagnosed mental illness throughout a delicate and vulnerable demographic.
The 17-25 year olds are poisoned by social media and it’s unrealistic constructs of perfection.
Playing sport and exercising are not difficult. Anyone who does regular exercise knows that.
What is lacking with the demographic is basic motivation to get up and chase those endorphins.
Solution
Put simply, Huddle exists as an application. A digital sports network, that allows people to exercise in a community of like minded people.
Client
Adidas
