C A S E S T U D Y
B A C K G R O U N D
It’s no secret that South Africans love their beer, but how far would they go to get it? We created a digital treasure hunt that took our audience from behind their computers or smartphones, to the far reaches of Cape Town, in an innovative online search for a single SAB beer. But finding it would be no simple task.
A W A R D S
2018
2018
GOLD • Gamification Campaign • New Generation Awards
C R E D I T S
Client: South African Breweries
Agency: Joe Public Connect
Creative Direction: Markus Botha
Concept & Ideation: André Lopion, Jared Milne
Design: Bianca Potgieter, Lianie Potgieter
