It’s no secret that South Africans love their beer, but how far would they go to get it? We created a digital treasure hunt that took our audience from behind their computers or smartphones, to the far reaches of Cape Town, in an innovative online search for a single SAB beer. But finding it would be no simple task.
AWARDS

GOLD   •   Best Gameification Campaign   •   New Generation Awards 2018
Credits

Client: South African Breweries
Agency: Joe Public Connect
Concept & Ideation: André Lopion, Jared Milne
Design: Bianca Potgieter, Lianie Potgieter
Creative Direction: Markus Botha
Beer Finder 2017
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Beer Finder 2017

It’s no secret that South Africans love their beer, but how far would they go to get it? We created a digital treasure hunt that took our audienc Read More
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43
0
Published:

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