C A S E   S T U D Y
 
B A C K G R O U N D

It’s no secret that South Africans love their beer, but how far would they go to get it? We created a digital treasure hunt that took our audience from behind their computers or smartphones, to the far reaches of Cape Town, in an innovative online search for a single SAB beer. But finding it would be no simple task.


A W A R D S
2018

GOLD Gamification Campaign New Generation Awards


C R E D I T S

Client: South African Breweries
Agency: Joe Public Connect
Creative Direction: Markus Botha
Concept & Ideation: André Lopion, Jared Milne
Design: Bianca Potgieter, Lianie Potgieter
Beer Finder 2017
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61
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Published:

Beer Finder 2017

It’s no secret that South Africans love their beer, but how far would they go to get it? We created a digital treasure hunt that took our audienc Read More
0
61
0
Published:

Creative Fields