Hello, Anchor is a clothing line for the nautical lovers! Many of our products are actually produced with recycled boat sail material. We're looking for a fairly simple logo that of course features the iconic shape of an anchor. While blue is obvious for color, we'd like to try something outside of blue. We want to be more modern and fun and don't want to use something so expected! This logo will be used on our shirts, polos, pants, tags, and all other types of apparel. Feel free to go any direction with text, but it is not required at this time unless the logo is part of the text.

The key idea that suited the brand was the use of an anchor as the main aspect of the logo.

This creates a strong basic visual that will be able to be an anchor for the rest of the brand identity. The anchor was created in an illustrated style to help reflect the same style that the shirts have on them. As well it reflects the nautical/experienced aspects of Anchor Apparel. 

Colors to be used were selected from worn fabrics like linen and canvas to avoid choosing blue or other water colours that Anchor Apparel was concerned with.