Title: Grafito (2017)
Brief: Create the corporate identity for an art center you create, developing a graphic system that is adaptable to multiple formats and allows the identity coexist with diverse visual materials generated by the exhibitions commissioned by the center.
Art Center Concept: Grafito is an art gallery that offers the viewers a look into how creatives and artists develop their work, exhibiting only the process from multidisciplinary artists, never showing fully finished works.
Graphic Identity: The main concept for the graphic identity explores the unfinished, inspired by initial thoughts, sketches, and the process of creativity. The logo is the heart of the identity, representing the process of creativity through the line. The process of creating something can be short or long, messy or straight, and that's where the soul of a project lies and the line represents that. The identity comes to life through its use of papers and textures, inspired by materials used in the process of making artwork, giving the user a tactile experience throughout the identity.
Tutor: Carles Rodrigo
This project was selected and won a Bronze ADG Laus 2018 Award in the Student Category for Graphic Design. The ADG Laus Awards are one of Spain's most prestigious annual awards for Graphic Design and Visual Communication, recognizing the best projects in these five categories: Graphic Design, Digital, Advertising, Audiovisual and Students.
Thank You.
