The key idea of ​​the CVU ("Committee of Voters of Ukraine") work is to promote democratic changes in the country, including through independent non-governmental monitoring of election and referendum processes, both at the national and local levels, as well as public lobbying of the relevant legislative changes.

Before creating the logo, the client filled out a short brief. There he described the specifics of the organization's work, its history, positioning, and what problems and tasks the new design should solve.

In order not to use associations of key visuals, associations of the second and third order were selected. The main attention was paid to forms, materials and objects.
As a result, about 10 third-order associations were selected. They were the basis for the sketches of the logo.

The client's archetype was also taken into account.

The final form of the logo shows the silhouettes of the capital letter of the word "committee" in Latin and Cyrillic. So the logo can be used in Ukrainian (Russian) and English. Only the text part will change.
Also, the diagram and sector symbolize the work with data and statistics.
The form of a circle means completeness, inviolability, unification, dynamics and statics at the same time.

The logo is presented in two color variants. 

All work of creating the logo was done as a educational project.