Allure
''A developed country is not a place where the poor have cars. It's where the rich use public transportation.''
Intended to deserve downtown Montreal and its business borough, Allure tramway is designed with a glass ceiling, large bay windows and copper insertions. These key elements create the rich and sleek aesthetic necessary to attract the middle and upper class car commuters.
Hand Sketches
Digital Sketches
Once the direction has been found a more refined version has been sketched with Photoshop.
3D Modelling