Elica, Branding and Brand Identity World Wide
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    For Elica S.p.a. I worked on rebranding and the global visual identity, a year of consulting that led me to define the brand, visual identity, co… Read More
    For Elica S.p.a. I worked on rebranding and the global visual identity, a year of consulting that led me to define the brand, visual identity, concept, communications strategy and key message, launch campaigns and web design guidelines worldwide Read Less
    Published:
Elica, Branding and Brand Identity World Wide

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The Elica Group, active in the range hood market since the ‘70s, is today a worldwide leader in terms of units sold. It is a frontrunner in the European market for the design, production and commercialisation of electric motors for range hoods and heating boilers. With more than 3,800 employees and an annual production rate of more than 21 million pieces, Elica Group utilises a production platform split across seven different sites in Italy, Poland, Mexico, India and China. Long-standing experience in the market, high attention to design, research into materials and advanced technologies, maximum efficacy and reduced consumption, are the elements setting the Elica Group apart and which have allowed the company to revolutionise the traditional image of range hoods: no longer simple accessories, but rather objects of unique design able to improve our quality of life.

The history of the Elica brand is an Italian story of quality that has turned the brand into the symbol of: Made in Italy, Know-how, Design, Reliability, Expertise. Other values accompany the brand identity, directions to focus on for the correct positioning of the brand: Touching Design, Elegance, Innovation, Dynamism, Contemporariness, Distinction, Uniqueness, Attention to detail, Conviviality.  
credits: Unsplash