GREAT (GR + EAT) is a Greek Street Food restaurant. The name combines the abbreviation for Greece (GR) and the word EAT, creating the word GREAT. The objective was to make a simple but eye catching design for the brand system, aiming to the creation of a franchise potential identity.
The basic idea was to create a series of word plays with words ending in EAT (just like the brand name), to make a fun & playful identity as a whole. Different word plays where created for the various packaging needs, with jokes & puns according to each instance.