Ellipse furniture rebranding
Ellipse is a brand of children's furniture, which combines a modern design with unique functionality. The initial brand identity was not consistent with the product itself, as regards both its visual concept and ideology. We decided to design a new brand from scratch while retaining only insignificant references to the old brand identity.
The key element of brand identity is its typography: the new font looks modern and simple, yet friendly. The logo is directly integrated into the text block, thus keeping the headlines recognizable, even without using additional graphic elements.
For brand graphics, eight symbols have been designed. They may be used both on their own and as containers for photographs.
Apart from modern furniture, the brand is also releasing a collection of bedclothes and accessories for kids. To make textile prints recognizable, we have developed a clear and simple style of graphic representation, which makes it possible to easily convert into our brand style any available images.