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    The first interactive music video in which everthing is for sale. CONTEXT: Vibbo is a platform to buy and sell second-hand products that could… Read More
    The first interactive music video in which everthing is for sale. CONTEXT: Vibbo is a platform to buy and sell second-hand products that could not stand out among the companies in the sector due to the strong competition. The objective was to increase their notoriety with a modest budget. THE STRATEGY: Positioning vibbo as the app that really helps its users to sell, by doing something different. IDEA: We teamed up with Mario Vaquerizo (something like the Spanish Ozzy Osbourne) to launch a song that conveyed the Vibbo ethos: a lack of concern and a certain disregard for material things. Travelling around Spain, we picked up hundreds of Items from vibbo users and we created an interactive video with all the items ready to purchase with just one click. Tracking them in over 4,000 frames! Then, Warner launched it as his official music video and the vibbo’s song spread like any other national hit song. And it became a smash! Read Less
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