Client: Kerry Foods
Campaign: Feeding Imaginations
Task: Back-to-School instore campaign with magazine features
Role: Art Director
Behaviour we needed to change: Get parents to link purchase Kerry Foods products across meats and dairy across the Back to School period.
Back to School. It’s a cluttered time of the year. It’s a wall of chalkboards and wooden desks with lunchboxes and apples. And to be fair it’s what we expect to see at that time of the year, even though everyone is on whiteboards and tablets. So how do you stand out from everyone else? Our kids are already way ahead of us in a virtual world of Pokemon, Roblox and gaming that makes normal life seem kind of dull. Their imagination knows no bounds and we for one, embraced that.
Agency: goosebumpº
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