Go to simple, essential and beyond

It's always a great chance and pleasure to work with smart clients.
One year after the ABC Arbitrage Website V1, I've been ask to challenge my own design. Goals were mere : story and copywritting should come first while getting to an even purest and simplest expression of design codes.

Simple.

ART DIRECTION, UX, UI
AGENCY : LONSDALE, PARIS
CLIENT :  ABC ARBITRAGE
2017

ABC Arbitrage #2
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ABC Arbitrage #2

One year after website V1, I have been asked to challenge my own design. Very exciting job with a very enthusiast team 👌
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