Challenge
Create the next iconic slogan of the city of Prague.
The slogan has to be extreme simple and appeal to the international public. We are looking for something in the lines of 'I Amsterdam' or 'I (love) NY'.
A slogan so strong it sticks to people's language and perception. The new slogan has to express the essence of Prague and be inviting for tourists
to visit the beautiful capital of Czech Republic.
Let's Feel the city
Concept Rational
BUT