To show how odd some of our Canadianisms must sound to non-Canadians, we reached out to 21 international artists and asked them to illustrate them. But with one catch: no Googling allowed. We got some pretty interesting and hilariously incorrect illustrations back. Then we asked 21 Canadian artists to illustrate their true meanings. Then, we put them side by side for a special Canada Day edition of Canadian Art Magazine Wayward Arts.
We created a definitive illustrated guide of Canadianisms and confused many artists in the process. Being Canadian, we apologized to them, of course.
Agency — WAX partnership
Art Direction & Design — Mustaali Raj
Creative Direction — Monique Gamache / Nick Asik
Thanks for helping us out, eh?
Brian Allen / Jennie Alves / Joel Arbez / Marie Bocquet / Élise Cropsal / Cristian Fowlie / Aimée Grimes / Leo Jung / Augusto Kapronczai / Vanja Kragulj / Jake Lim / Allan Lum / Jenny Luong / Megan Lynch / Jamie Mageau / Allan Mah / Mike Meadus / Tierney Milne / Mustaali Raj / Eric Seymour / Hans Thiessen / Carson Ting
Salem Al-Qassimi / Cindy Amelia / Jonathan Castro / Ana Couto / Michihito Dobashi / the høly team / Musonda J Katongo / Tap Kruavanichkit / Eduardo Vea Keating / Chi-An De Leo / Ken Lo / Daniel Ioannou / Alina Akbar Malik / MUTI / Joanina Pastoll / Hector Pottie / Rafael Puyana / Saddo / Siddhesh Sapte / Zareh Ter-Stepanian / Yah-Leng Yu