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    About

    I was assigned to rebrand Comerica for a communication class at ArtCenter College of Design. Comerica is a financial services company that operat… Read More
    I was assigned to rebrand Comerica for a communication class at ArtCenter College of Design. Comerica is a financial services company that operates through the following business segments: business bank, retail bank, and wealth management. One of their corporate responsibilities is “sustainability”. “Smart, Human-Centered, Sustainable” is the key philosophy for this rebranding. It guides me to keep thinking what banking means today and how it will influence people at various circumstances. For this rebranding, ultimately, Comerica wants to reveal a strong attitude which is the corporate stays with people and always cares about people. Read Less
    Published:




Responsive Web demo


Mobile Banking demo

Logo Animation



Identity Presentation Posters



Presentation


Brand Book




Credit:
01. credit card illustration by David Doran      https://daviddoran.co.uk/
02. poster photography by Sierra Prescott      http://sierraprescott.com/eats/
03. poster photography by Aaron Wojack      http://www.aaronwojack.com/ 
04. poster photography by "The My Body, My Choice" campaign      https://www.themybodymychoiceproject.com/ ​​​​​​​




THANK YOU!