More fun, less phone.
Funfunny is a children's clothing brand based in Porto Alegre, Brazil. The purpose is to be cheerful, fluffy and plural, but at the same time elegant and sophisticated.
Create new names is always a nice challenge. In this case, repeating the beginning of word, we have almost a "fon-fon". It refers to jokes, trains, horns. Very childish, sonic and fun.
The symbol proposed is neutral, valuing diversity. The same letter "f" present in the lettering forms the face (nose and smile) of the character. Also, the symbol allows for numerous variations and applications, emphasizing the diversity of gender present in the brand.
Below we see the typographic and visual construction, respecting the circle as a standard element. The rounded corners emphasize the logotype soft and friendly appearance.