Product: online car catalog.
Task: to make a strong and memorable communication and deliver a message "av.by is the biggest auto classified on the local market".
Idea: "nodding dog" became the main image of our campaign. Popular in the past and nostalgic in the present, it's the best friend of every driver and knows everything about cars because it spends the whole lifetime inside. Ask the dog everything about av.by and it will nod in agreement, confirming that it's true.