Frank Hoste is a legendary Belgian cyclist. After his last race in 1988 and his retirement from the sport. He hasn’t been able to move on. Frank’s true goal in life is to share his passion and to have his legacy continued by the Belgian youth.
FRANX is the authentic rendition of Frank Hoste’s passion. It surges the feeling of racing up a mountain in rough conditions. FRANX bikes transmit Frank’s strenght, control and utter willpower to their riders.
Up next are a few of the slides from the presentation I made for my professors.
Please scroll through and enjoy the creative process!
IDENTITY TO LIFE