Lowe's Home Improvement had been kicking around the idea of a personalized, omni-channel "My Lowe's" experience for some five years, and had even commissioned quite extensive research on user's buying behaviors, and digital needs.
I was brought in as someone not involved in day-to-day operations, so could be dedicated to the effort. I evaluated, and led group exercises to develop vision statements, design objectives and define actionable business goals.
Once the basic designs were settled, and the project was approved, a large project team was assembled. I continued as an IA/IxD for one portion of the effort, while continuing to help coordinate and consult on the entire My Lowe's effort.