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    My Lowe's is a set of digital products that bring the personalization of the largely bygone local hardware store to online shopping, home improve… Read More
    My Lowe's is a set of digital products that bring the personalization of the largely bygone local hardware store to online shopping, home improvement and household maintenance. Read Less
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Lowe's Home Improvement had been kicking around the idea of a personalized, omni-channel "My Lowe's" experience for some five years, and had even commissioned quite extensive research on user's buying behaviors, and digital needs. 
 
I was brought in as someone not involved in day-to-day operations, so could be dedicated to the effort. I evaluated, and led group exercises to develop vision statements, design objectives and define actionable business goals. 
 
 
Once the basic designs were settled, and the project was approved, a large project team was assembled. I continued as an IA/IxD for one portion of the effort, while continuing to help coordinate and consult on the entire My Lowe's effort. 
 
 
You can even see some of the interface with examples of how it can work for real people on their current (July 2013) television advertising: