About Blüm Garden & Teahouse
Aimed to bring the joy of tea to everyone, Blüm Garden & Teahouse is revolutionizing our ideas about small cafes. Blüm has an assortment of teas you can consume with small pastries in the shop, or head out to the garden and pick your own flowers to infuse into tea. The overall feel of Blüm is a sophisticated approach to a simple concept, creating a clean and elegant look.
Using a portion of the Adobe Creative Cloud Suite I was able to create a brand from concept to final finished piece. The original project was to produce a logo, letterhead, and 16 page branding manual. This final piece is a logo, letterhead, ident, website, and 40 page branding manual.
Awards and Honors
2017 AIGA Blueridge Flux Competition – Winner x 2
2018 Chambliss Student Academic Achievement Award – Bronze Medal, recipient one in ten
Creative Quarterly 51 Honorable Mention
Animated Logo
Below is the logo animated using Adobe After affects. The driving goal of this is to present the logo in a simple and sophisticated manner. With subtle accents of the movement of the leaves there is a small but interesting additional element.
Supporting Images
The following are some images that best represent the brand. Pulled from the branding manual, these images are used to guide the user into the look and feel each location of this business is looking for.
Branding Manual
The manual is a 40 page booklet outlining everything behind the identity of Blüm Garden & Teahouse. Utilizing an elegant minimalistic style this brand is inviting yet clean. The logo and patterns are all illustrations done by hand and then scanned in to finish in illustrator. Most of the mockups found throughout were made in-house using photoshop and stock or personal photography. All body copy was written and edited by myself, and proofread by professors.
