Rolla – Real Fruit Roll-ups
Rolla is a line of confectionery, specialising in real fruit roll-ups. The brand exudes a modern, fun-loving attitude – sensible, yet never mundane.
The brand’s name is derived from the way the candy is handled – rolled. The logo mark is a visual representation of the candy in its iconic, ready-to-eat, rolled up state. The colour palette comes from the deep, bright hues of fruit such as mango, orange, apple, and more.
Playing on the word ‘roll’, playful copy was generated for possible application on brand collateral (such as tote bags, pin badges, stickers, etc), emphasising the brand’s tone of voice.
Rolla promises a guilt-free, rolla coasta ride.
*this is a self-initiated project
