#WildWinters Storyteller and Influencer Campaign

I invited 10 visual storytellers along on a campaign that I named, #WildWinters, to experience everything that guests could experience on the winter deal, of the same title. We also had experiences that guests can't, namely a visit to the rhino orphanage, which is under the umbrella of a registered NGO that supports the rescuing of hand-rearing of rhinos whose mothers were poached. Our group of 10 experienced game drives; quad and horseback safaris; accommodation; treatments at the spa; accommodation and all that the destination has to offer. To encourage audience participation, I assigned a personal URL to each person, and built in a competition component, to keep their audiences engaged. I chose the 10 influencers based on various criteria, including brand synergy, their content style, their audience engagement, their location (Cape Town based), and their various strengths (GoPro/video/blogging etc).