Packaging Design | 如禧 RUXI
茶於心生,清雅心靜。
品自之味,香韻之氣。

洋菓子是一種屬於日系西點的食品,由歐洲西餅傳入日本後而受到日本當地飲食豐富的影響而衍生出「洋菓子」,再經過地方特色的交流進而造就了日本獨特的甜食文化。

在整體視覺呈現簡單、直接的符號來提高產品的視覺辨識度,色調中強調出抹茶濃郁的氣息,從外包裝到內包裝都以精品禮盒的概念出發,表達誠摯送禮的心意,讓收禮者能感受到乾淨利落的質感包裝設計,在情感上完整交代了產品的核心價值 ,為傳統甜點增添了現代嶄新的一面。

包裝設計加工上採用打凸的技術強調出立體的視覺表現,讓紙材能有觸覺的感受,提升整體完美的質感,而燙印的部分由霧面金箔來點綴出經典優雅的美感。

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In the overall visual presentation of simple, direct symbols to enhance the product's visual identity, the color tone of the Matcha strong emphasis on the atmosphere, from the packaging to the inner packaging are based on the concept of boutique gift box, express sincere gifts, so that the recipient Feel clean and neat texture packaging design, emotionally complete account of the core value of the product, adding a modern new face to the traditional dessert.

On the packaging design process, the use of convex technology emphasizes the three-dimensional visual performance, so that paper can have a tactile feeling and enhance the overall perfect texture, and the hot stamping part is embellished with the classic and elegant beauty by matte gold foil.
吃一口菓子再喝一口茶,靜下人心品味人生。

Art Director | Hao-En Chen
Designer | Hao-En Chen
Photographer | Férguson Chang
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2018
Packaging Design | 如禧 RUXI
1048
12477
47
Published:

Packaging Design | 如禧 RUXI

洋菓子是一種屬於日系西點的食品,由歐洲西餅傳入日本後而受到日本當地飲食的 影響而形成了「洋菓子」,造就了日本獨特的甜食文化。 在整體視覺呈現簡單、直接的符號來提高產品的視覺辨識度,色調中強調出抹 茶濃郁的氣息,從外包裝到內包裝都以精品禮盒的概念出發,表達誠摯送禮的心意,讓收禮者能感受到乾淨 Read More
1048
12477
47
Published:

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