Campaign Designs

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MOSAIC's Black History Month social campaign 'We Are Limitless'. This campaign enveloped everyone in and around their community.

This is my second time designing, interacting with and watching the U.S. Olympic Team Trials - Swimming 202(1) as part of the USA Swimming team. This is a massive undertaking every-time, throw in a pandemic and it becomes even more complicated.

After designing for 2020 and this event was postponed we decided it should have a facelift. So we redesigned for 2021 to be 'We ARE Ready', a powerful statement with the circumstances. Heavy American flag iconography coupled with red, white and blue everything. Not only do we create massive pieces of art to showcase our event on the sides of buildings, but during the event we create on-demand graphics for each swimmer that makes the Olympic team. After a swimmer makes the team they are then outfitted for the Olympics, matching shirts for everyday (we are one). Everything happens so quickly during this time, once Trials is over we hop right into the Olympics. We have to make sure everything Olympics is also prepared while everything Trials is prepared, lots of moving pieces. Everything included is the program, Splash magazine, tickets, social templates, signage, AquaLounge, USA Swimming House, medals and apparel to cover the basics.

Here is a quick recap of the event:

https://www.facebook.com/watch/?extid=CL-UNK-UNK-UNK-IOS_GK0T-GK1C&v=322426312874010

Medal designs pictured above

Large scale signage

Team apparel

Apparel guidelines and new USA logo for vendors

Social media welcome to the team graphics

Official event program

Commemorative tickets

USA Swimming's #SwimToday campaign was launched in support of the new Flex Swim membership category. The Flex Swim membership will make entering the sport easier and encourage swimmers to stay involved in life’s other activities. The campaign features young swimmers as well as Olympians, and is accompanied by a custom music composition.