With top-ranked teams throughout the collegiate system, TWU wanted to update their athletic department logo to more accurately reflect that of a “passionate, active and distinct athletic experience”. The new brand had to resonate with students, faculty, staff and alumni as well as competing teams from other universities. 

While maintaining their name and heritage as the “Spartans”, we explored many options for evolving their existing logo at the same time as providing a completely new and dynamic look athletes and fans can both rally around. After much exploration, a completely customized typeface was developed for the wordmark and a fresh, dynamic and modern logomark emerged as the final artwork.
 
RESULTS

With the new logo in hand, and guidance from us, TWU’s internal design team set about applying the new identity to the myriad items of branded athletic uniforms, equipment, signage and playing fields and courts. This new look has garnered much praise and will likely become the most enduring of the team’s identities in the history of The TWU Spartans.

Launch website: twu.ca/athletics