O/M 2018 Product Overview
For presenting O/M's new products, I've created an atmosphere that would bring light to the front stage. Instead of showing the product, the priority became showing the effect of the products. Having light as the main concept was an extraordinary opportunity to create images that refer quietly to a cinematic imagination of absent characters, the mysterious world of objects, and the silent dialog of unvisited spaces. Styling with geometrical references and themes, connected to optical experimentation and observation, laid a main thread through an universe that is whispering us a story.
I had the pleasure to work on this project and it's production with an amazing team, Inês d'Orey for photography, Isabel Abreu for styling and Filipe Silva for building the settings.
This images were instrumental to built further the identity of the lighting brand. The conceptual atmospheres brought visual clarity to the imaginarium of the identity making the brand voice it's own unique narrative.