PICA PICA Concept Store is a new play space - cafe with a shop function that encourages the socialization and creativity of the children as well as their relationship with their parents.

The name is inspired from the Latin name of the bird magpie, considered a very playful, smart and inventive bird. It also refers to the word piccolo which means “small” in Italian.

Mainly focused on children and then on parents, we created a unique, colorful and customisable corporate identity. Inspired by the children’s game of wooden bricks, the prime symbol of creativity and discovery, it manages to communicate directly with children. Through this familiar children’s game, intimacy is developed with the logo and, by extension, with the corporate identity. By converting the wooden bricks into communicating “building materials”, we managed to create the graphics of the venue but also visually express the logo and the entire design of the corporate identity, keeping the same pattern in every new product that emerges, such as the poster of an event or even the name of a young visitor.