RAW
Influenced by the Deconstruction theory following the Club’s architecture,
the identity is based on fragmenting and manipulating the logotype.
We based our approach on a serif typeface that gives the logo an established
sense of privacy and exclusivity.
We also worked on an emblem combining the brand’s feel with the
architecture of the place.
the identity is based on fragmenting and manipulating the logotype.
We based our approach on a serif typeface that gives the logo an established
sense of privacy and exclusivity.
We also worked on an emblem combining the brand’s feel with the
architecture of the place.
