Kayla Frazier's profile

Young Mens SS19 Direction - Zumiez Private Label

Young Men's Trend Direction + Key Item Capsule SS19
I was asked to create trend direction and 5 designs for two brands - Empyre, and Ninth Hall. Both brands are targeted toward a younger men's demographic.
NINTH HALL
Below you will find my interpretation of trend for SS19 Ninth Hall brand, representing the brand elements of authenticity, uniqueness, and trend right designs.
EMPYRE
Below you will find my interpretation of trend for SS19 Empyre brand, representing the brand elements of authenticity, edginess, and trend right designs.
Young Mens SS19 Direction - Zumiez Private Label
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Young Mens SS19 Direction - Zumiez Private Label

Creative Brief and Key item Designs for young mens categories.

Published: