Media: Packaging & POS Material
Client: Molson Breweries
Agency: The GEM Group
Method: Illustrator, Photoshop.
Info: This Molson Pleasure Pack in-case package was designed to commemorate the Toronto Maple Leafs' 75th anniversary. We suggested going with a retro style design with some of the classic Leafs logos from the past on the in-case merchandise (baseball caps, jerseys & toques). The design above was the final chosen look, which I then used as the template for the remaining material. Below are the other concepts as well as print material.
Client: Molson Breweries
Agency: The GEM Group
Method: Illustrator, Photoshop.
Info: This Molson Pleasure Pack in-case package was designed to commemorate the Toronto Maple Leafs' 75th anniversary. We suggested going with a retro style design with some of the classic Leafs logos from the past on the in-case merchandise (baseball caps, jerseys & toques). The design above was the final chosen look, which I then used as the template for the remaining material. Below are the other concepts as well as print material.
Please Note: The embroidered logo was not my design, I created the embroidered effect in Photoshop.
