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    Park23 opened its door on 2015 as small-scale shopping mall located in Tuban area of Kuta, Bali. Embracing youth’s creativity, Park23’s brand imp… Read More
    Park23 opened its door on 2015 as small-scale shopping mall located in Tuban area of Kuta, Bali. Embracing youth’s creativity, Park23’s brand implements playful orange patterns into its identity, uniform, campaign, photoshoots and signage systems. The iconic P merged with the shape of a tree supports the idea that Park23 is not only a mall, but more of an open fluid space for youth and communities to express themselves or establish recognition. Read Less
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Park23 Entertainment Center

Park23 opened its door on 2015 as small-scale shopping mall located in Tuban area of Kuta, Bali. Embracing youth’s creativity, Park23’s brand implements playful orange patterns into its identity, uniform, campaign, photoshoots and signage systems. The iconic P merged with the shape of
a tree supports the idea that Park23 is not only a mall, but more of an open fluid space for youth and communities to express themselves or establish recognition.

Client : Cornerstone Indonesia
Year : 2015
Art Director : Eric Widjaja
Graphic Designer : Nandiasa Rahmawati