World Environment Day (2008)
Bellow the line/guerrilla campaign for the World Enviroment Day 2008.

We put warning labels on Canon's packages using the same visual code of tobacco packaging.

Waste paper causes lung cancer to the planet.
Waste paper causes greenhouse gas effects.
Non-recycling actions have bad consequences for you and your people.
Waste paper without moderation has terrible consequences for the planet.
Non-recycling actions increases Worldwide CO2 emissions.